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Thread: PPC Advertising vs. SEO

  1. #1

    Default PPC Advertising vs. SEO

    There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

    Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

    In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

    So which strategy is the best, free or paid?

    Search Engine Optimization:

    Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

    When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


    PAY PER CLICK (PPC):

    In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

    The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

    In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

  2. #2

    Default Search Engine Marketing

    Nice information about Serach Engine Optimization and Pay Per Click .. I have started my work first with seo but now am doing as ppc executive but still i feel SEO is risk free way to improve our site in Search Engines.

  3. #3
    New Member albasnians's Avatar
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    SEO works for organic traffics while PPC for paid traffics.
    SEO refers to many jobs include off-page and on-page issues while the most effective PPC platform would be Google Adwords.


  4. #4

    Default Paid and Non-paid

    SEO and PPC both included in Search Engine Marketing. SEO is non-paid marketing i.e we no need to pay any money through the link buliding, Social Media Web sites we can get Organic Traffic to our site.

    PPC is paid markting i.e through the campaigns we will get traffic for that we have to invest some monney

  5. #5
    New Member jliawils's Avatar
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    That would indeed prove to be a piece of information that would sound quite complete in its original sense. I would just like to add that PPC has been said off to be having a better response faster as compared to that of SEO, in simpler terms it is that PPC provides results faster while SEO does provides the results comparatively slower.

  6. #6
    New Member petrobrown's Avatar
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    Pay Per Click Advertising Search Engine enables the rapid pricing engine ranking top search keywords related to your product or service.The full benefits of the pay per click is that allows you to immediately increase qualified visitors. SEO is a process to build a web site that is search engine.

  7. #7

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    PPC means Pay per click. SEO means Search Engine Optimization. The Benefits of the PPC advertising are: Geographically Targeted, Cost Control, Seasonal Marketing Approach, Immediate Results, businesses of all sizes, Simple Way to Have a Brand Conversation.

  8. #8
    New Member blackbrown60's Avatar
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    PPC - It 's the generic name for advertising, like Google Adwords which the advertiser pays each time someone clicks on their ads via their site.
    SEO - Using different techniques to improve the ranking of a site in search engines, thereby attracting more visitors.

  9. #9

    Default

    thank u "niquito99" & "anitha choudary" for ur valuable posts and sharing your views about SEO and PPC.

    can u tell me whether we can be listed in Google results by writing the content in the website "in simple language using more keywords"

  10. #10

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    PPC advertising; also known as pay per click advertising or ppc search marketing, has the potential to bring INSTANT traffic to your website.
    Additionally, if you only wanted to advertise your brand online, then ppc advertising can allow you to publicize your brand or promote your business name on the Internet, often at little or no cost.

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